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Main Street Project Chief Strategy Officer Releases New Book: In the Shadow of Green Man

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Reginaldo Haslett-Marroquin’s new book offers an inside look into how his vision of regenerative agriculture was formed.

Main Street Project’s Chief Strategy Officer Reginaldo Haslett-Marroquin’s new book, In the Shadow of Green Man, is now available for purchase at www.acresusa.com/store and on Amazon.com. The book, published by Acres USA, chronicles Haslett-Marroquin’s upbringing in revolution-torn Guatemala and how he built his vision to develop a regenerative farming model that uplifts individuals and communities. Throughout the book, he also shares the fable of the Green Man, a tiny and wise Guatemalan folk character whose stories teach the importance of respecting the natural world.

In the Shadow of Green Man tells the story of how after witnessing firsthand the human suffering caused by unjust and environmentally destructive farming practices, Haslett-Marroquin set on a path of helping people lift themselves up through poultry-centered regenerative agriculture. He later applied these indigenous practices to the innovative model that is now the heart of Main Street Project’s work.

“In The Shadow of Green Man is a story telling project … a book about my life,” explains Haslett-Marroquin. “I hope this book will serve as a platform to embark on a conversation about hope and power in a new way, one that emerges from each of us and empowers us to take action to do good even in the midst of so much evil happening around the world.”

As Chief Strategy Officer of Main Street Project, Haslett-Marroquin’s focus is on the development of multi-level strategies for building regenerative food and agriculture systems that deliver social, economic and ecological benefits. He leads Main Street Project’s engineering and design work and currently oversees the implementation of restorative blueprints for communities in the United States, Mexico and Guatemala.

Haslett-Marroquin has served as a consultant for the United Nations Development Program’s Bureau for Latin America and as an advisor to the World Council of Indigenous People, was a founding member of the Fair Trade Federation and was Director of the Fair Trade Program for the Institute for Agriculture and Trade Policy from 1995 to 1998. He also led the creation, strategic positioning, start-up and launch of Peace Coffee, a Minnesota-based fair-trade coffee company.

About Main Street Project

Since 2010, Main Street Project has been developing and testing a poultry-centered regenerative model capable of producing economic, ecological and social benefits. Its programs rebuild the local food system while moving underemployed residents to economic stability. For more information, visit www.mainstreetproject.org.